New Product Launch Services (pre-launch)

The product/business launching process starts before the launch. Tracking, KPIs, on-boarding flows, market analysis, and ad planning/creation are only some of the pre-launch services Goldstein Growth Analytics Services provides.

KPIs (Key Performance Indicators)

Understanding how customer actions create revenue/retention is important and needs to be measured to optimize profitability. Growth KPIs (mostly) should help gauge how efficiently your company is growing its revenue, profits and retention rates. You can use KPIs to understand the health of your product & on-boarding flows, optimize your ad campaigns, among other important factors in growing your business.

Goldstein Growth Analytics Services can help you determine or refine your existing KPIs.

On-boarding Flow Setup and Analysis

Funnel Visualization. Companies should create funnel visualizations off their on-boarding process and based on their Revenue and Retention KPIs. There will be large drop-off during different stages in the on-boarding process. The drop-offs should be identified early, often, and fixed. Funnel visualizations are the best way to see where your customers are leaving the on-boarding process. Goldstein Growth Analytics Services can set up and refine on-boarding funnels for your team. Below is an example of an on-boarding funnel visualization.

Sample On-Boarding Funnel Visualization

Tracking

Companies should decide what tracking platform they are using (Google Analytics, Mixpanel, Amplitude, etc...), determine which events & variables should be tracked and implement the code into its site/app.

Goldstein Growth Analytics Services can analyze your business to determine the best platform for your endeavor as well as assist in the tracking planning and integration

Market Analysis

Using Google’s Keyword Tool and Facebook’s audience creation, companies can get a better understanding of how large their target market(s) are and how much it will cost to reach the aforementioned target market(s).

Goldstein Growth Analytics Services can analyze your business to determine how large your target market(s) are and the cost of reaching your business’ target market(s).

Ad Planning & Creation

Before launching your company/product’s first ad campaign, you should have multiple creatives made to target multiple targeted audiences. Making multiple ads per target market (A/B testing) must be done to determine which ads are best at communicating your product to your prospective customers at a profitable rate. The more ads that are made before the launch the faster your company will be able to iterate and improve its campaign performance.

Goldstein Growth Analytics Services can analyze your business to determine how best to reach your customers through advertising or other communication.